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Not all social network connections are created equal. My networks on Facebook and LinkedIn certainly include plenty of real friends and colleagues, but they’re mixed in with people I met once at a conference, random folks who sent me a nice note about my writing, and so on. All of that (I hope) is pretty normal, but if I need to find the meaningful messages and connections, well, it can be a headache.
That’s the problem being tackled by a new startup called Cloze. Co-founders Dan Foody (CEO) and Alex Coté (CMO) say they’ve both faced this issue in previous jobs.